Prepare to be a purpose-driven business leader
Business management focuses on the strategies, activities, and processes associated with running a business or organization, particularly with respect to managing people and teams. Managers are essential to organizational effectiveness and the successful collaboration, performance, and well-being of human resources. Managers in leadership roles help shape the direction of an organization and, in today’s increasingly global and competitive business environment, guide and sustain an organization across teams, borders, and areas of operation.
The AOE Business Management BBA and BAS degrees provide you with the well-rounded education that every business leader needs. As a business management major, you will learn how to be an effective and purpose-driven manager who can deal with complex relationships among people working closely together to promote business success. In the management program, you will learn to become adept at interpersonal communication, problem-solving, conflict management, and team building. You will develop the skills necessary to engage others with emotional intelligence and maturity and lead in a diverse and global workplace.
Management is the largest and broadest business discipline. The skills and competencies that you learn in the management BBA and BAS degree tracks translate to any workplace regardless of whether you are working in a small or large business, private or nonprofit organization, education, or the government sector.
The Business Management degree learning outcomes stress developing well-rounded business leaders who can manage efficiently in a complex and multinational business environment. Program learning outcomes focus on:
- Developing a basic understanding of accounting, economics, finance, and marketing.
- Using critical thinking and developing a mindset of innovation to better serve customers and improve processes in any organization.
- Understanding of the language and core ideas that define business in today’s world, including concepts related to diversification, competition, sustainability, and business ethics and social responsibility.
- Learning to apply business theories and principles in practical workplace situations.
- Understanding the processes of problem-solving and analysis critical to developing innovative solutions to organizational challenges.
- Developing effective oral and written business communication skills.
- Increasing collaboration and teamwork skills.
- Understanding the principles of free enterprise and how they impact the management of businesses and organizations.
- Understanding the global emphasis that is driving the world of business today.
- Customize your business management degree to your areas of interest, such as international business or leadership.
- Learn with instructors who bring real-world professional experience and expertise across a variety of industries.
- Leverage the flexibility of taking your business management degree online or at one of three campuses — in a program specifically designed for the needs of online and adult learners.
- Benefit from accelerated 8-week terms that allow you to complete your degree sooner and put your new skills to work faster.
- Get a more personal experience with smaller class sizes, allowing greater connection/interaction with your instructors.
- Take advantage of Campbell University Career Services for career and job search resources.
Business Management Tracks
Locations: Online, Camp Lejeune, Fort Bragg, Raleigh
Credit Hours: 124Explore the BBA Curriculum Plan
Locations: Online, Camp Lejeune, Fort Bragg, Raleigh
Credit Hours: 124Explore the BAS Curriculum Plan
What is a BAS?
A Bachelor of Applied Science (BAS) degree builds on a student’s previously earned applied associate degree.
The Campbell AOE Management BAS program requires that a student 1) possess an earned Associate of Applied Science (AAS) degree in Accounting or Business from a regionally accredited college or technical school, and 2) have completed a military service school that has a minimum of 10 semester hours of qualifying applied science credits recommended by American Council on Education (ACE). View full requirements & courses →
Courses You Will Take
- Philosophy of Business
- Business Law
- Critical Thinking
- Human Resource Management
- Leadership and Team Development
- International Management
- Strategic Management
- Entrepreneurship Seminar
Skills You Will Learn
- Language and core ideas of business
- Applying business principles to practical situations
- Oral presentation
- Business writing
- Collaboration and teamwork
- Ethical thinking
- Global business awareness
Business management is one of the most versatile degrees in terms of career opportunities. About 70% of our graduates go directly into the workforce or progress in existing careers, while an additional 30% pursue graduate education.
Banking is among the most popular career choices, but our graduates also work in accounting firms, government, private businesses both large and small, family businesses, education, and the public sector. Other career opportunities include:
- Financial services
- Sales and marketing
- Human resources
- Nonprofit management
- Administrative services
- Hospitality management
- Real estate sales and management
- Community services
- Training and development